Brand
Maglite is a flashlight manufacturing company that is dedicated to delivering products of the highest possible integrity, precision and value.
This project aims to bring Maglite's expertise in illumination and reputation in manufacturing into consumer electronics.
Concept
These days mobile phones are expected to be more than a communication device.
However, their versatility fails in the outdoors where products are expected to be adaptable to their surroundings.
What would a modular phone designed for the outdoor market look like?
I thought because of the main battery component a phone could serve as a central hub for mounting other electronics.
Aesthetic Direction
Maglite has a respected but niche rugged aesthetic while contemporary electronics appeal to the masses by using soft curves & transitions to feel sleek but approachable.
This concept explores the multi-tool functionality of Maglite combined with an approachable aesthetic.
Form Ideation
What if the Maglite phone was a modular hub for different kinds of light attachments that could be mounted onto your body?
MAGLITE - Light up your world
Quick concept surface model & renders.
