Wales Bonner SS'22 Volta Jazz

Category:

Year & Duration:

Software Used:

A conceptual campaign pitch for fashion brand Wales Bonner's Spring/Summer 22 collection Volta Jazz.

Brand Strategy
Installation Design

Spring 2023
16 Weeks

Rhino, Unreal Engine,
Adobe Photoshop, Illustrator, Procreate

Pull the Trigger/ Fractured Reality

These are two jewelry projects exploring themes of time and the influence of media. It was also a dive into the world of jewelry manufacturing and production process.

Category:

Year & Duration:

Software Used:

Jewelry Design
Installation Design

Summer 2024
16 Weeks

Zbrush, Keyshot, Touchdesigner

Pull the Trigger

Strategy

Since a child I've sometimes been indecisive on making decisions between choices. The desire to pick the absolute best choice results in a lot of time-related pressure.
This is visualization of the consequences of disregarding time.

Concept & inspiration

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1. Inspiration - Wanted the jewelry piece convey the serious message in a playful way, as if the overthinking was done on accident.
2. Initial concept -  A TNT shape bomb, this version didn’t work in terms of spacing on the wrist and strength.
3. Revised concept -  A circular bomb with two versions: silver, & silver with enamel.

Trend research influence: Playful Pieces

Stylus trend forecasting group: “Fun, kitschy escapism – riffing off pop-culture icons from convenience culture.
Retro cartoons and tacky tourist gifts get maximalist color and finishes”

Proof of concept

Interactive element made in Touchdesigner connected to a midi keyboard.

A interactive activity that takes the jewelry pieces and makes them into swirling particles controlled by a keyboard.
The idea was to make a pseudo-retail experience where people could see custom combinations of materials to their liking at the touch of a button (e.g silver with green enamel, gold ring with rubies etc).

Fractured Reality

Strategy

This ring is about the curated influence of media on people & their beliefs. Seeing is believing, and it feels like much of what people think is shaped by what they see online over time.
The design is of a retro cracked tv screen with distorted static.      

There is so much going on behind the scenes. If digital media didn’t exist, what would you believe in?

Concept & inspiration

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1. Inspiration - The exaggerated bezels around the tv screen with contrasting square outline & hypnotic static effect of a broken TV

2. Concepts - Ideas revolved around something flowing into & out of the tv through some cracks, like something going through a transformation. Set stones  represent the broken static effect of the screen.

Trend research influence: Retro Geo

Stylus trend forecasting group: “Designers and brands are looking back to the experimental 60s and 70s for some retro geo inspiration. Retro-futuristic styling, exciting material finishes, bold geometric shapes & graphic enameling are inspiring modern makers.”

Additional moodboard: Inspiration from the concept of "framing" from windows, prison TVs, & advertisements with distortion and white noise. Framing being about how you see the outside world and noise/distortion being about how hypnotic it can be. Fluid forms were also incorporated into the ring design to signify flow of information.

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